Search engine optimization (SEO) has definitely the most popular tool used for advertisers and marketers to promote their business. With the use of the World Wide Web, one can run a campaign that will surely reach millions of people from different parts of the globe.
Unlike the conventional marketing strategies, the good thing about SEO is that you can run your campaign with less effort, time, and money exerted. So, you can focus more on developing your business.
The main principle in SEO is this: you generate more traffic to your website for you to acquire a higher ranking on top search engines such as Google, Yahoo!, and MSN. When you are able to do this seo software white label, you can easily attract more people as you appear to be reputable online, thus giving your more clients and better income.
There are a lot of ways to run a SEO campaign; you can have the paid advertisements that place ads on visible spots on a user’s page or have it manually of gaining a better rank with lesser cost. Meanwhile, there are SEO software packages existing that give you the opportunity to effectively run a campaign by applying different SEO tools available under the umbrella of the software package you choose.
The top SEO software packages available today are SEO PowerSuite, WEB CEO, and Internet Business Promoter. Being the leading products, they all feature the basic necessities such as keyword research, link building, back links, and rank tracking that are very helpful in your SEO campaign.
However, you can’t purchase them all as it will cost your more money and time on testing. So an overview background on what are their edges can help you in deciding which one is the best SEO software package prior to purchasing.
Aside from the 30-day money back guarantee, what is interesting about IBP is that it guarantees the user to be included in the top 10 rankings. And if IBP isn’t able to accomplish it within a year, the user can avail for a refund.
SEO PowerSuite, on the other hand, is proven to be powerful in researching the competitors’ link building strategies as it provides a detail record, then followed by IBP. Meanwhile, Web CEO is highly effective in link popularity analysis though it is not that effective in link researching directing to other competitors.
We live at the turn of the 21st century – the age of on-line shopping, social networking and nano technologies. The world is becoming “smaller” and multi-dimensional. The human intellect, as a means of cognizing reality, is no longer capable of processing the vast amount of data it has to handle every day. So, we use all sort of tools, from simple calculators to complicated computers, in different spheres of our activity. Smart devices allow us to perform various tasks times faster and with higher efficiency.
The sphere of search engine optimization is not an exception. On the one hand, artificial intelligence of search engines is getting more advanced. On the other hand, SEO software tools are evolving as well. And those SEO specialists who rely on SEO tools are better equipped to keep up with ever emerging SE updates. However, a lot of people still remain skeptical about the ability of SEO software to do optimization work that’s creative and “human” in its nature. They claim that SEO tools have a number of essential drawbacks. Here are some of the most widespread arguments they use:
Well, this may be true, but today most SEO software companies offer constant updates for their tools to meet the latest search engines’ requirements.
SEO tools lack individual approach and offer one SEO strategy for all. No SEO campaigns are absolutely alike, therefore a different solution is required in each separate case.
In fact, automated SEO analysts run their analyses based on a multitude of factors. The data they collect refers to a certain website. Plus, you may find more advanced pieces of software which will gets information on your competitors’ websites as well. In this case you will have the analysis on your particular site, considering exactly your market niche. Thus, strategies that SEO tools offer are of pretty unique nature.
– There is no universal SEO tool that covers all aspects of search engine optimization. Most software pieces are designed to perform one kind of task.
It doesn’t seem to be a serious drawback, since it’s more important how well a tool performs than how many aspects it’s designed for. You may have at your disposal the most comprehensive tool ever, but if it doesn’t perform some of its functions effectively, it will be still a bad piece of software for you, even though it’s multi-functional. Besides that, if you need to work on a certain aspect only, buying a highly specialized tool will save you money.