Good Website Design

Business owners and web masters tread cautiously when it comes to designing a website. The underlying reason behind it is that a website is an online face of the company. Whether a company is a big shot or a small business, the website leaves an ever lasting impression on the visitors. Quite often the prospects and finally leads are generated by seeing the design of the website.

Actually it is not only the design of the website that mesmerizes the visitor but the user interface design also known as UI design. It is a human tendency to get inclined towards the beauty of the thing which in terms of website lies in its design and usability Best website design company in Kolkata . According to a famous saying, “Beauty lies in the eyes of beholder”, but when it comes to the website, it applies only to the web design experts who are well aware of the nitty-gritty of the design procedure and what makes the website exceptional amongst the flock of commons. For rest of all, beauty means some good combinations of color, graphics, pictures and some flash or JavaScript.

Due to these parameters used by people to define the beauty of the website, websites completely based on flash are liked the most irrespective of the usability and indexing issues in search engines. Therefore, it is quite necessary to understand that what is a good design? Gone are the days when sites were built only for the human eyes, a good website design incorporates all the features which make human visitors as well as robots or crawlers fall in love with the website. Although sites are still and will always be built for the human visitors but in the present time of stiff competition and exhaustive marketing strategies by the competitors make it imperative to for everyone to incorporate the necessary parameters which makes the website design good for the robots too.

There are literally hundreds of thousands of website designers all competing for your business. Due to the nature of the industry they work in, pretty much all of them use their own website as a key marketing tool. All of their websites will tell you how great they are, will demonstrate their skills in visual or technical design, and will list client websites in a portfolio of examples to highlight their credibility and experience. This all makes sound marketing sense because they are all in business and need to promote themselves the same way a retail store needs a dazzling frontage to attract new customers.

When trying to find a website designer however, you need to do more than simply search on Google and approach the ones with the flashiest websites. Building a new website requires a big financial and time commitment. Unlike a restaurant you can’t visit and spend a few dollars on a meal, then decide if you will return or not. Once you have started down the track working with a designer on a new website you are pretty much locked-in to an agreement. Common complaints of people who have not found a web designer who meets their needs are:

-“He was wonderful, fast and efficient when pitching for my business, but now that we have started and he has my deposit the service is slow and communication is very poor”
-“The design they have come up with is nothing like what I asked for”
-“They are telling me what I should do when I am the client and its my website so I should get what I want”
-“They are really slow and I always have to chase them”
-“They keep leaving off details and I constantly have to check what they have done against what I have requested”

In many cases the best designers are those who aren’t even actively promoting their services. This is often because they are so busy with word of mouth referrals from their existing happy clients. Unless a small web design company has exponential growth targets, they can often grow quite satisfactorily through viral marketing and leveraging existing clients. A web design company that offers sales gimmicks might be one that doesn’t have a happy client base, or one that is focused more on sales than actual delivery and client satisfaction.

There are a few good ways to find potential designers. Most of these do not involve searching on the internet but actually talking to people and doing research the good old fashioned way. Before you start looking you should clarify your own personal requirements as these will set some of the criteria you develop. The most common questions to ask yourself before searching for a web designer are:

Related Posts

Leave a Reply

Your email address will not be published. Required fields are marked *