This article will touch on Google’s recent update which was codenamed penguin. Penguin changed the search engine optimization game. We will take a look at some features and the cause and effects of why Google decided to update their algorithms.
Background on Why Google Changes Their Search Algorithm
Google announced a couple months back that it was going to update its search engine algorithm. Now this is nothing new as Google has been known to update its search algorithm whenever they please. The purpose of this is to make sure that the listing never get stale. Google knows that people employ inappropriate methods to get top search engine page ranks. So to prevent this they will occasionally update their search algorithm and go through all of their indexed sites and do a check for certain criteria they deem inappropriate or spam.
The Deletion of Websites Who Broke the Rules
Not only is the search algorithm updated, but Google also goes through each site that is indexed in their server Buy Google Reviews. The purpose of this is to run a check with their internet agents to make sure the listings are not their using methods that Google does not approve. Now this is good news for us who do use white hat methods or legal methods to get search engine rankings. If you employ proper Search engine optimization techniques then you have nothing to worry about.
Control Your Link Juice
Another feature Google added was the ability to control what links point to your site. What this means is that Google now has a tool in their Webmasters app which allows you to delete links that are pointing to your site. Each link that points to your site from an external site gives your web pages search engine optimization links what we call in SEO; Link Juice. Link juice is basically how much authority that link has in the search engines from the external site. So if the site is real popular then you will receive higher link juice. Now if you have some links on pages that are considered spam or inappropriate then this will decrease your link juice. We do not want that. So now Google allows you to go through and block all bad links that point to your website. SEO professionals have been asking for this for years. Because we know if you play by the rules then good things will happen. Sometimes our links end up on pages without our consent. This is another reason it is good to be able to control what links point to your site.